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Housewives -- Desperate to Look Fashionable in the Kitchen, Tired of Silly Aprons

Los Angeles, CA (PRWEB) February 12, 2008 -- America's domestic darlings have a problem: they feel silly wearing aprons. Many cite a lack of choice as the main reason for their dissatisfaction. The aprons that are currently available in the marketplace are either unisex (read, unsexy) or are too retro and kitschy.

Also fed up with the lack of options, Callie Micks Garritson, a corporate retail alumna from The Gap and Levi Strauss, set out to blend her fashion experience with her love of cooking. As a result, Callie Micks aprons have arrived! This new line of cute, fashionable aprons is currently available for sale on the company's website, www.CallieMicks.com.

The key ingredient in Callie Micks aprons is fashion. "I love to cook and I couldn't find any aprons that went with my wardrobe or my personal style. I felt like I was wearing a costume," says Callie. Callie takes fashion trends in silhouette and color and translates them into aprons for the home. They are, as customer Jasi describes, "So dangerously cute I would wear it in and out of the kitchen."

Of equal importance is the company's eco-friendly stance. Callie believes in making the most out of available resources. The fabric used for these aprons is high quality, excess fabric that she finds from various resources in Downtown Los Angeles. As Callie explains, "It's like rescuing a dog from the shelter, but without the wet nose and the wagging tail!"

And, while everyone else is in China clamoring for the lowest price, all manufacturing for Callie Micks aprons also takes place in Downtown Los Angeles. "We pay a fair wage. Doing so creates jobs and makes our community a better place," adds Callie.

Another unique aspect of Callie Micks aprons is they are made from 100% linen. Linen is two to three times stronger than cotton, allows heat to escape, absorbs liquids easily and dries quickly. Exactly what an apron should do!

Callie Micks aprons are fashionable, eco-friendly and socially responsible. So, wearing a Callie Micks apron truly makes a statement in more ways than one.

About Callie Micks LLC:

Callie Micks LLC announces a new line of cute, fashionable aprons that are both eco-friendly and socially responsible. Callie Micks aprons are available for sale online at www.CallieMicks.com.

CONTACT INFORMATION:

Callie Micks Garritson, Owner

Callie Micks, LLC

Email: info@calliemicks.com

Phone: 310-399-0484

Web: http://www.CallieMicks.com

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